Brands Built Right.
Our 35+ years of collective experience have inspired the development of proprietary processes to help service-based businesses build magnetic brands that drive revenue growth.
The Facets of a Brand Identity.
Human beings connect to human brands, and like people, the best brands aren't one-dimensional. They have depth, personality, style, and presence. While some agencies focus on isolated pieces of the branding process, BLB takes a holistic approach, shaping every facet of a brand’s identity to feel like a real, living being—unique, recognizable, and memorable.
A complete Brand Identity has four key facets:
Core Identity
Defines your brand heart, giving your brand depth and direction while ensuring everything is centered around the buyer and rooted in purpose and meaning.
Learn MoreVerbal Identity
Shapes your brand voice, establishing your brand’s personality and expression—how it speaks to and connects with your Always-Buyers.
Learn MoreVisual Identity
Creates your brand style, creating a unique look and feel that makes your brand magnetic, instantly recognizable, and memorable.
Learn MoreDigital Identity
Establishes your brand presence, delivering an experience that brings your brand to life, attracting, engaging, and moving your buyers to action.
Learn MoreYour Brand in Good Hands
Core Identity
Your heart must be known.
Your Core Identity is your brand's fundamental essence, defining who you serve, why you exist, and what you stand for. Built around a deep understanding of the buyer, it encompasses your purpose, vision, mission, and values, which shape your brand's character and decision-making.
A strong Core Identity serves as a north star for growth, a framework that drives business strategy, and an accelerator for sustainable growth.
- Revenue Engine Diagnostic
- Competitive Research & Analysis
- Purpose, Vision, & Mission
- Brand Architecture
- Brand Values
- Brand Archetype
- Unique Buying Center
- Unique Value Proposition
- Product-Service Package
- Voice of Customer Interviews
Verbal identity
Your voice must be heard.
Your Verbal Identity shapes your brand's personality and language, serving as your distinct voice in the marketplace. It includes essential elements like your brand name, tone of voice, and key messages that work together to create a recognizable brand presence your buyers can't resist.
A strong Verbal Identity gives the brand a distinct expression that connects with its audience and sets it apart from competitors.
- Brand & Product Naming
- Brand Character
- Brand Voice
- Brand Tone
- Elevator Pitch
- Tagline & Slogans
- Unique Selling Proposition
Visual identity
Your style must be seen.
Your Visual Identity is the perceivable expression of your brand, creating an instantly recognizable and cohesive look across all touchpoints. It includes your logo, color palette, typography, iconography, and photography style—each element working together to convey your brand’s personality and values.
A strong Visual Identity is magnetic to your Always-Buyers and establishes a consistent and clear vibe for every interaction.
- Visual Strategy
- Logo Design
- Brand System Design
- Brand Guidelines
- Launch Strategy
digital identity
Your presence must be felt.
Your Digital Identity is where your brand comes to life. It’s the intersection of your heart, voice, and style—translated into experiences that engage, inform, and convert. From your website to your social profiles, email presence, and search visibility, this is how buyers interact with your brand in the digital space.
A strong Digital Identity attracts and converts buyers through an engaging digital experience, ensuring they connect to your brand’s value through your story.
- Sitemapping
- Copywriting
- Website Design
- Website Development
- Social Branding
- Digital Communication
