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Insights & News

Your Brand Is a Promise. Are You Keeping It?

November 18, 2024

Think of your brand as a set of promises you’re making to every person who decides to give you a shot. It’s more than a logo, a snappy tagline, or a slick website—it’s the expectation you’re setting for what customers will get when they choose you. And if that expectation doesn’t line up with reality you’re setting yourself up for some very unhappy campers.

The Power of Development Days

At Brave Little Beast, we believe in constantly evolving and improving—not just for our clients, but for ourselves as well. That's why, since 2019, we've dedicated one day each quarter to something we call Development Days.

What is Brand Strategy?

August 21, 2023

Learn about using brand strategy as a plan for creating a distinctive brand identity and effectively communicating it to customers.

It's Not a Ladder...That's For Damn Sure

September 14, 2022

A little Tuesday morning encouragement for you hustling out there.

Is it Simple, Clear, and Brilliant? If not, stop. Please.

September 14, 2022

The principles to creating magical work are pretty straightforward. This doesn’t mean that they’re easy to live out, but they’re easy to understand. Magical work is simple, clear, and brilliant. Let’s break these down.

5 Things I (re)Learned From My Kids

September 14, 2022

There is a spark in us all that makes us unique. A creative force that needs to be released. A view of the world that is beautiful and completely original to us. We can either withhold this gift, retract from letting the world see it, and smother the spark. Or we can care for it, place it on kindling, and share the brilliance of it with all.

Get Messy. Make Mistakes.

September 14, 2022

Your fulfillment in life will never be achieved with clean hands and perfect order. It’s in the messiness of life that you will find beauty. It’s in the mistakes in life that you will find clarity.

How to Get a Project Printed Without Losing Your Mind

September 14, 2022

From simple business cards to custom sales packets, we've worked with nearly every major print vendor in the business and thought we'd share some of our favorites, as well as outline our process for handling print projects so that your chances of having a CMYK nightmare are drastically reduced.

How to Show Up When Your Tribes Need You

September 14, 2022

So you’ve built a world class brand and have a following of people who share the same values as you… now what? Activation. This is all about growing your circle and engaging in a meaningful way. How do we do this? Let's learn how.

Pay Attention or You're Going to Miss it

September 14, 2022

It’s 2019 and we’re still obsessed with work. I’m sure this has been the case for centuries, but when I stop and look at everyone around me, this fact just straight up punches me in the face.

Finding Your Imagination Again

September 14, 2022

When you give imagination space to grow, it will. And it will do so quickly. Sitting down with blank sheets of paper and coloring with markers. Playing catch. Going for a walk and feeling the breeze. These are all good for the soul.

The Choice Deathtrap

September 14, 2022

“What do we do if it’s the wrong choice?”. There is such a fear that you’ll make the wrong choice that you end up not making any choice. That’s not how you win.

What to Do When You're Stuck

September 14, 2022

These 6 actions have helped me get out of a funk and get back to inspiration. They might not be the right steps for you, but in the process you might find your 5 steps. When you do, document them. That way every time you become aware that you're stuck, you have a process to get your mojo back.

The Magical Elixir

September 14, 2022

I'm at the point in my career when I'm starting to figure out what conditions create an environment where I deliver value to my customers and simultaneously attain fulfillment in life. It's a magical elixir that I'm working on perfecting the recipe to. That magical elixir that helps me deliver brilliant work, at a fair price, thats meaningful to my client and their tribes.

Process Series Vol. 1 - No Presentations

September 14, 2022

This is the first installment of our Process Series. This series takes our most common project types and lays out our philosophies and our processes for each so you can get a glimpse into what it's like working with Brave Little Beast. We're kicking off this first one with an overview of how we work as a whole.

Why We All Lose with the Good, Cheap, Fast Methodology.

September 14, 2022

I'm assuming that if you've been a part of the workforce for any amount of time, you've come across the "Good, Fast, Cheap" mantra at least once. It's a roundabout way to tell clients "YOU CANT ALWAYS GET WHAT YOU WANT!"

Process Series Vol. 2 - Brand Identity

September 14, 2022

This is the second installment of our Process Series. This series takes our most common project types and lays out our philosophies and our processes for each so you can get a glimpse into what it's like working with Brave Little Beast. This week we're covering our Brand Identity Design process.

My 3: Humble, Gracious, & Resilient

September 14, 2022

Some might have professional goals or wealth goals, but I have character goals. These are the things I want to be known as in my life.