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Buyer Experience

The Experience Isn't the Food

January 20, 2025

I'm a huge Anthony Bourdain fan. His curiosity, candor, and interaction with the world inspire me.I was watching an episode of Parts Unknown this weekend, and his chef/friend was talking about how important the experience of a restaurant was.

Your Brand Is a Promise. Are You Keeping It?

November 18, 2024

Think of your brand as a set of promises you’re making to every person who decides to give you a shot. It’s more than a logo, a snappy tagline, or a slick website—it’s the expectation you’re setting for what customers will get when they choose you. And if that expectation doesn’t line up with reality you’re setting yourself up for some very unhappy campers.