Two Wheels Marketing
Digital marketing is a crowded space. There are a lot of companies out there that offer it as a service - some that simply tack it on to a laundry list of other services they offer, and some that have real expertise and it’s all they do. Two Wheels is definitely the latter. Mark and his team are world-class at providing SEO, PPC, and Paid Ad services that actually drive tangible results for their clients.
The Problem
We’ve referred work back and forth with Two Wheels for quite some time, and when Mark initially approached us about redesigning their dated website, we found through conversation that his biggest issue was that Two Wheels didn’t have a distinct brand. Apart from their unique name, had nothing separating them from anyone else in the industry. Their website was over 8 years old and was beginning to not only show its age, but was a mishmash of styles and wasn’t reflective of the level of quality they put into their client work. We needed to find what’s magical about Two Wheels and build a brand around that if we were going to help them stand out.
Our Solution
Through the Core Identity process, we clarified exactly what it is that makes Two Wheels unique in their space: Yes, they get their clients results. But more than anything, what they hear from their clients is they finally understand what’s going on with their digital marketing. Two Wheels doesn’t just send over a monthly report and call it a day. They use plain language to explain very complex concepts to ensure the client feels empowered and clear. So we took that approach with the rest of the brand!
Through the Visual Identity process, we designed a bright, friendly logo and brand system that feels approachable and plays off of the cycling vibe of their name. Once the new look and feel for the company was established, we moved onto the Digital Identity: their website.
We helped them plan out and write content for their new website, ensuring it speaks directly to their target audience. With that, we moved into the design and development phases - using the new Visual Identity to create a website that communicates the fun, approachable nature of the agency. We also hid a few easter eggs around the website, including the cycling game on the 404 page. This whimsical yet professional approach is completely different from anything anyone else in the industry is doing. In a sea of boring, faux-corporate digital marketing agencies, Two Wheels stands apart.
